Audex Solutions and Technology: Bridging the Gap between the Corporate Office and Logistics Team through Industry 4.0 Logistics Management Suite

CIO Vendor With the advent of new generation technologies like Machine learning, Artificial intelligence, IoT & Blockchain, Logistics space is going through a paradigm shift. CIOReviewIndia caught up with Mr. Vishwesh, CEO & Chief of Product Strategy at Audex Global, an industry veteran and tech enthusiast to understand his views how this space is going to shape by the time the dust settles.

1. Currently, the Indian logistics industry is said to be highly fragmented and unorganized. An estimate says only 10% of the market is organized. In your perspective, how do you see this market evolving in India?
We believe the logistics industry continues to be fragmented and this actually helps expand reach for the service consumers at competitive rates. However, this also puts the logistics function within the organizations in the spot light to continuously improve service quality, bring in agility & traceability while the pressure to reduce costs are higher than ever before. The answer is digitization and we are already witnessing the positive change of technology adoption in this space.

2. There are lots of buzz words, but in your view what do you think the industries need in reality? How does Audex strategize to meet and exceed these needs?
There’s always a GAP between corporate strategy and ground level execution. This gap widens and results in heavy cost of distribution, customer complaints. Legal contracts are not more than toothless tiger in absence of valid data points. Businesses want to bridge this GAP between the “Corporate office “and “Logistics team on ground” and achieve objectives of cost reduction, SLA adherence and customer delight all in one stroke.

MargaDarshak is a frame work built on industry 4.0 principles with AI ML & IoT capabilities which brings all the internal & external stakeholders along with multiple data points like operations, contract compliances, customer feedback and Finance etc., to seamlessly bridge the GAP.

Our focus is to transform Logistics function from “Total process management” to “Total profit management”.
3. How is Audex positioned in this sector? Kindly give us an overview of your offerings in this segment?
Since inception, Audex has viewed the market in two segments:

1. Logistics Service Users – manufacturing, pharma, automotive, textiles, garments, retail, FMCG, etc.

2. Logistic services providers –transporters, warehousing partners, 3PL service providers, freight forwarders, etc.

Audex built applications suits to cater to both segments – with WMS, TMS, Fright forwarding, Airport cargo terminal management system, and 3PL warehousing, transportation & billing systems

In line with LSU’s omni channel digital strategy, LSUs are looking out for solution and services which provide real time visibility of transactions to all stake holders spread across geographies in the supply chain, enhance strategic and tactical decision making , plug scope of spend leaks, expose unwarranted expenses, automate the process to improve service delivery –control, monitor and adhere TAT and SLAs with LSPs, drive customer centricity, improve vendor management and optimise transport vehicle loads with host of other benefits across channels – B2B, dealer/ distributor network & e-commerce, Audexlogistics management suitefor LSUs,
‘MargaDarshak’ is a Supply Chain Optimiser, which is collaborative, self-correcting platform. Key features include automated order consolidation, LSP & vehicle type selection, dispatch planning based on constraints like max capacity utilisation or best TAT or balanced, etc., smart route planning for Long Haul, Milk-Runs, Hub Spoke, multipoint delivery, Last Mile delivery, smart tracking, ETA calculation, PoR&PoD and billing automation including location specific charges, issues management, LSP lifecycle and performance, and contracts.

4. What are the major factors that differentiate your company from your competitors providing similar solutions?
We have unique offerings for different needs. The product approach with built in best practices has typical go-live of 7 days. The enterprise version “MargaDarshak platform” with high configurability and customizations which meets the requirements to the T.

With built in APIs, MargaDarshak can integrate seamlessly with ERPs, with all prominent LSPs and with GSTN portal/ e-way bill Portal

With built in APIs, MargaDarshak can integrate seamlessly with ERPs, with all prominent LSPs and with GSTN portal/ e-way bill Portal. MargaDarshak is a one stop solution that covers all processes in modern age omni channel distribution and delivery management including B2B, B2C, primary & secondary distribution, modern retail, e-commerce, reverse logistics and claims settlement.

More importantly, our unique support process post go-live ensures the ROI. Customers have recovered their investment within 5 months with a minimum ROI of 8X in first year.

5. Which are the industries leading this adoption in globally?
Textile, Fashion Retail, Pharma, FMCG, Automotive and Auto Ancillaries industries etc.

6. What are the key features of MargaDarshak tracking and execution?
We go beyond just tracking by providing real-time dash boards & alerts so that the corrective measures can be taken. Also, MargaDarshak plans a route based on many real-life constraints Option to override constraints and chart customized routes.

The objective is to eliminate unwarranted STRESS which is inherent to supply chain function.

7. What are your current and upcoming projects in this landscape?
We are investing heavily to bring in Machine Learning, Artificial Intelligence and IoT capabilities into the world of supply chain.

Remote wireless interconnectivity among many devices having embedded microprocessors and scanners help to capture and integrate appropriate data, decipher and analyse the data in real time, facilitate decision for correct actions in the entire supply chain lifecycle.

Our vision is to leverage Machine Learning & IoT together, to deliver real-time visibility, allowing businesses to know what is happening on the warehouse floor at all times, one can track performance of equipment and productivity of workers. Establish and measure KPIs for continuous improvement of operations.